In just a few days, many of us in the US will be stuffing our faces full of mouthwatering turkey, along with all of the trimmings! Mashed potatoes, corn, squash, rolls, cranberry sauce, the list goes on and on, and then we cover it all with gravy! After that, a long nap is in order before it is time to break out the array of pies and other desserts! It is the perfect way to spend a Thursday after what I like to call “halftime” in the market research industry’s infamous 4th quarter. If you know, you know.

Thanksgiving also serves as a reminder that the year is quickly coming to an end and I always like to reflect on what I am thankful for. I am certainly thankful for my health and my family. Also, for friends and freedoms; a place to lay my head at night, running water, and food on the table. All these things are not taken for granted, and I would assume most of these would make your list of gratitude as well.

I celebrated 24 years in the market research industry last month and I’m truly thankful for what this industry has provided me over the years which has allowed me some of the items mentioned above. Most recently, over the past few years, I am thankful for where I have landed with 10K Humans. 10K Hhas provided so many opportunities and takes pride in being a thought leader in the industry. It invests in the team through work/life balance, opportunities to advance in industry knowledge, and by having an all-around team attitude. It’s no surprise to me that we have been named “Best Place to Work” at the 2022 Marketing Research & Insights Excellence Awards! – because we are the best place to work!

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Continuing to reflect upon my career, from where I started to where I am now, I have never been more excited about what the future looks like for Market Research. 2023 is going to be a massive year for the industry with a stronger focus on diversity, inclusivity and tech advancements. As far as recruitment goes (my speciality), Echo is leading the way when it comes to ingenuity for finding the very best participants, and I am so thankful that I get to be a part of it!

We all have things to be grateful for this time of year both in our industry and outside of it. I encourage you to take some time this holiday season and really think about what you are grateful for, both big and small. The attitude of gratitude can be contagious, so let’s pass it around! Happy Thanksgiving!

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Projects:
— Partnering with scholars across the academic landscape, we’re efforting to humanize the transgender population by understanding how they score on normal variables of personality and gender-stereotyped behavior. This large-scale quantitative project focuses on and engages with the transgender community as people, rather than as a clinical, pathologized population. Uniting academics from Loyola Marymount University, Northeastern University, and University of Rhode Island, this work aims to add to the incomplete body of scholarship on transgender people.
— Working alongside Lindz Amer and Queer Kid Stuff, we’ve conducted a multi-part brand awareness study to establish awareness of the brand and Amer’s new book Rainbow Parenting. In over twenty in-depth interviews and a rigorous quantitative survey phase, we’ve uncovered valuable insights into opportunities for customer engagement and opportunities to bolster customer financial support.
— Supporting HoMie, an Australian-based charity tackling youth homelessness, by testing innovative software from Research Goat. By conducting in-depth interviews via a variety of methods, we’ll unearth crucial insights about the customer experience at HoMie, and follow up with a large-scale quantitative survey to understand the charity’s reach.
— Assisting Hands on Tokyo as they endeavor to address disability rights and environmental issues in Japan. In response to one of Hands on Tokyo’s inspiring live events, we delivered a video reel and additional content, both featuring enhanced accessibility for Japanese and English speakers.