Objective: A major home insurance organization wanted to talk to people that had suffered recent weather related roof damage, in order to find out if their offering would be beneficial to the homeowner’s situation.

Challenge: Finding candidates to participate in our study while their main focus was on the larger problem at hand...fixing a damaged roof!

10K Humans Active Recruitment Approach: 10K Humans found that the initial targeting of homeowners in areas with recent storms was proving to be unsuccessful. After all, when a homeowner is googling things like “Roof Repair” they often didn’t want to take the time for market research as getting the roof fixed was the priority. 10K Humans quickly pivoted toward conducting outreach to contractors that specialize in roof repair to get the ball rolling. By explaining exactly what we were doing and leveraging referrals from roof repair contractors we were able to quickly get this project across the finish line!

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Features:
— Expert analysis provides detailed understanding of the beneficiaries you serve, your peers in the non-profit sector, your generous donors, and more.
— Eagerness to partner with causes of all scopes and sizes, from international charities to individual teams.
— Services offered pro bono or at cost for qualifying entrants, furthering the social impact of your cause.

Projects:
— Partnering with scholars across the academic landscape, we’re efforting to humanize the transgender population by understanding how they score on normal variables of personality and gender-stereotyped behavior. This large-scale quantitative project focuses on and engages with the transgender community as people, rather than as a clinical, pathologized population. Uniting academics from Loyola Marymount University, Northeastern University, and University of Rhode Island, this work aims to add to the incomplete body of scholarship on transgender people.
— Working alongside Lindz Amer and Queer Kid Stuff, we’ve conducted a multi-part brand awareness study to establish awareness of the brand and Amer’s new book Rainbow Parenting. In over twenty in-depth interviews and a rigorous quantitative survey phase, we’ve uncovered valuable insights into opportunities for customer engagement and opportunities to bolster customer financial support.
— Supporting HoMie, an Australian-based charity tackling youth homelessness, by testing innovative software from Research Goat. By conducting in-depth interviews via a variety of methods, we’ll unearth crucial insights about the customer experience at HoMie, and follow up with a large-scale quantitative survey to understand the charity’s reach.
— Assisting Hands on Tokyo as they endeavor to address disability rights and environmental issues in Japan. In response to one of Hands on Tokyo’s inspiring live events, we delivered a video reel and additional content, both featuring enhanced accessibility for Japanese and English speakers.