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Active recruitment: Recruiting teen gamers through parents

Audience: B2C

Objective: Our client wanted to understand the different types of gamers, mobile, non-console and PC gamers within adults and & teens. All these participants needed to have been up to engaged with digital entertainment.

Challenge: The teenage group is a challenging recruit, combined with specific quotas on types of gamers needed! 

10K Humans Active Recruitment Approach: 10K Humans approach was to use Facebook Ad Campaigns and specific targeting to reach the parents of teenage gamers, using fun language to grab their attention and have their teens participate. We also used a peer-referral incentive for the teens to ask friends to participate and fill the harder quotas!

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Features:
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— Eagerness to partner with causes of all scopes and sizes, from international charities to individual teams.
— Services offered pro bono or at cost for qualifying entrants, furthering the social impact of your cause.

Projects:
— Partnering with scholars across the academic landscape, we’re efforting to humanize the transgender population by understanding how they score on normal variables of personality and gender-stereotyped behavior. This large-scale quantitative project focuses on and engages with the transgender community as people, rather than as a clinical, pathologized population. Uniting academics from Loyola Marymount University, Northeastern University, and University of Rhode Island, this work aims to add to the incomplete body of scholarship on transgender people.
— Working alongside Lindz Amer and Queer Kid Stuff, we’ve conducted a multi-part brand awareness study to establish awareness of the brand and Amer’s new book Rainbow Parenting. In over twenty in-depth interviews and a rigorous quantitative survey phase, we’ve uncovered valuable insights into opportunities for customer engagement and opportunities to bolster customer financial support.
— Supporting HoMie, an Australian-based charity tackling youth homelessness, by testing innovative software from Research Goat. By conducting in-depth interviews via a variety of methods, we’ll unearth crucial insights about the customer experience at HoMie, and follow up with a large-scale quantitative survey to understand the charity’s reach.
— Assisting Hands on Tokyo as they endeavor to address disability rights and environmental issues in Japan. In response to one of Hands on Tokyo’s inspiring live events, we delivered a video reel and additional content, both featuring enhanced accessibility for Japanese and English speakers.
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