Real People. Real Results.
10K Humans tackles market research challenges with a human-first approach.
We are committed to bridging the gap between humanity and data. We see beyond numbers to the stories they represent, ensuring that every piece of data, every interview and client interaction involves a human-to-human connection.
Our mission is to listen intently, engage deeply, and translate the rich diversity of human experiences into measurable insights and actionable strategies.
We’ve proudly worked with:
and many other huge, big and small companies
The Name 10K Humans
The number 10,000 is a symbol of mastery, diversity, and the vast expanse of human potential.
In its entirety, the name “10 Thousand Humans” encapsulates the expertise of our team, the vast scope of challenges we tackle, and the diversity of stories we hear. 10k Humans is not only a name, it is our commitment to excellence, diversity, and the human touch we bring to every aspect of market research.
![Illustration of 10k Humans](https://cdn.prod.website-files.com/65cc792135cbfaf65f0721ef/66017f2128e6bec8581bd2d0_Group%20428.svg)
Features:
— Expert analysis provides detailed understanding of the beneficiaries you serve, your peers in the non-profit sector, your generous donors, and more.
— Eagerness to partner with causes of all scopes and sizes, from international charities to individual teams.
— Services offered pro bono or at cost for qualifying entrants, furthering the social impact of your cause.
Projects:
— Partnering with scholars across the academic landscape, we’re efforting to humanize the transgender population by understanding how they score on normal variables of personality and gender-stereotyped behavior. This large-scale quantitative project focuses on and engages with the transgender community as people, rather than as a clinical, pathologized population. Uniting academics from Loyola Marymount University, Northeastern University, and University of Rhode Island, this work aims to add to the incomplete body of scholarship on transgender people.
— Working alongside Lindz Amer and Queer Kid Stuff, we’ve conducted a multi-part brand awareness study to establish awareness of the brand and Amer’s new book Rainbow Parenting. In over twenty in-depth interviews and a rigorous quantitative survey phase, we’ve uncovered valuable insights into opportunities for customer engagement and opportunities to bolster customer financial support.
— Supporting HoMie, an Australian-based charity tackling youth homelessness, by testing innovative software from Research Goat. By conducting in-depth interviews via a variety of methods, we’ll unearth crucial insights about the customer experience at HoMie, and follow up with a large-scale quantitative survey to understand the charity’s reach.
— Assisting Hands on Tokyo as they endeavor to address disability rights and environmental issues in Japan. In response to one of Hands on Tokyo’s inspiring live events, we delivered a video reel and additional content, both featuring enhanced accessibility for Japanese and English speakers.