Active Recruitment for
Market Research
When you're obsessed with data quality, how and where you source research participants matters. Active recruitment is our way of making sure that the people we relentlessly track down are real and right for the job. 10k Humans always aligns with your priorities- speed, cost, or niche targets - giving you the data quality and experience you're looking for.
We are committed to staying ahead of the curve when it comes to finding real people who are authentically engaged in the topics we want to learn about. We believe in allowing people to express themselves in their own words and in ways that are interesting to and novel for them. This leads to a better participant experience and better participants.
Our job is to find and keep the right people engaged, whether it’s for a qualitative or quantitative exercise. We understand that providing a good experience is what keeps our participant pools healthy, and we always look for new and interesting ways to attract participants.
People and culture are constantly evolving. Our methods of engagement reflect that truth.
Active Recruitment Solutions
Features:
— Expert analysis provides detailed understanding of the beneficiaries you serve, your peers in the non-profit sector, your generous donors, and more.
— Eagerness to partner with causes of all scopes and sizes, from international charities to individual teams.
— Services offered pro bono or at cost for qualifying entrants, furthering the social impact of your cause.
Projects:
— Partnering with scholars across the academic landscape, we’re efforting to humanize the transgender population by understanding how they score on normal variables of personality and gender-stereotyped behavior. This large-scale quantitative project focuses on and engages with the transgender community as people, rather than as a clinical, pathologized population. Uniting academics from Loyola Marymount University, Northeastern University, and University of Rhode Island, this work aims to add to the incomplete body of scholarship on transgender people.
— Working alongside Lindz Amer and Queer Kid Stuff, we’ve conducted a multi-part brand awareness study to establish awareness of the brand and Amer’s new book Rainbow Parenting. In over twenty in-depth interviews and a rigorous quantitative survey phase, we’ve uncovered valuable insights into opportunities for customer engagement and opportunities to bolster customer financial support.
— Supporting HoMie, an Australian-based charity tackling youth homelessness, by testing innovative software from Research Goat. By conducting in-depth interviews via a variety of methods, we’ll unearth crucial insights about the customer experience at HoMie, and follow up with a large-scale quantitative survey to understand the charity’s reach.
— Assisting Hands on Tokyo as they endeavor to address disability rights and environmental issues in Japan. In response to one of Hands on Tokyo’s inspiring live events, we delivered a video reel and additional content, both featuring enhanced accessibility for Japanese and English speakers.