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The Bold New World of Digital in LaTam

The fifth paper in our LatAm Consumer Series is here! Introducing Post-pandemic: The bold new world of digital in LatAm, an analysis of surveyed online consumers in Brazil, Mexico & Colombia in Q1 2022.

Highlights include - 

  • Internet penetration in Latin America grew by an incredible 2,658% in 2021
  • AMI predicts that e-commerce will continue to grow by 34% annually through 2024
  • 10K Humans latest research shows that online adults say they will continue making over 50% of their regular purchases online for the foreseeable future
  • Almost 7 of 10 say that they are making a little more or a lot more purchases online, even while consumers return to the stores

Download your copy of 10K Humans latest report in the LatAm COVID Consumer series today!

Post-pandemic: the bold new world of digital in LatAM.

 

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Features:
— Expert analysis provides detailed understanding of the beneficiaries you serve, your peers in the non-profit sector, your generous donors, and more.
— Eagerness to partner with causes of all scopes and sizes, from international charities to individual teams.
— Services offered pro bono or at cost for qualifying entrants, furthering the social impact of your cause.

Projects:
— Partnering with scholars across the academic landscape, we’re efforting to humanize the transgender population by understanding how they score on normal variables of personality and gender-stereotyped behavior. This large-scale quantitative project focuses on and engages with the transgender community as people, rather than as a clinical, pathologized population. Uniting academics from Loyola Marymount University, Northeastern University, and University of Rhode Island, this work aims to add to the incomplete body of scholarship on transgender people.
— Working alongside Lindz Amer and Queer Kid Stuff, we’ve conducted a multi-part brand awareness study to establish awareness of the brand and Amer’s new book Rainbow Parenting. In over twenty in-depth interviews and a rigorous quantitative survey phase, we’ve uncovered valuable insights into opportunities for customer engagement and opportunities to bolster customer financial support.
— Supporting HoMie, an Australian-based charity tackling youth homelessness, by testing innovative software from Research Goat. By conducting in-depth interviews via a variety of methods, we’ll unearth crucial insights about the customer experience at HoMie, and follow up with a large-scale quantitative survey to understand the charity’s reach.
— Assisting Hands on Tokyo as they endeavor to address disability rights and environmental issues in Japan. In response to one of Hands on Tokyo’s inspiring live events, we delivered a video reel and additional content, both featuring enhanced accessibility for Japanese and English speakers.
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